Why We Don't Label You With a 'Skin Type'

Why We Don't Label You With a 'Skin Type'

The AEOS range emulates the natural function of the skin, encouraging your skin to find its own equilibrium, balancing skin that is too oily or too dry. This is one reason we do not categorise the product range in to skin ‘types’ such as oily skin, dry skin, or combination skin. 

To provide an example, it is often the reality that those who label their skin as 'oily' in fact have extremely dehydrated skin underneath. If you strip the oil from your skin for that 'squeaky clean' feeling, the body will produce more oil to try and rebalance. This exacerbates the 'oiliness' and makes the skin condition worse. 

The AEOS range is formulated to work synergistically with the natural physiology of your skin, and is the most effective way to radiant skin – soft, smooth and nourished to the touch. Our 3-Step Sequence restores balance to your skin and provides protection where needed. 

Changes are occurring in our body all the time, including the skin. It is very helpful to become aware and notice the changes of your skin during different times of the month and life stages when hormonal changes can affect the skin and it's needs, and to adjust the usage of AEOS accordingly, so that the skin does not become dehydrated or over moisturised and thus congested. In contrast to many commercial companies, this may mean using fewer products and less of each one, depending on ‘your skin's needs’.

Thanks to the potent actives that work synergistically across our product range and the nature of those actives, our formulations are created to intuitively treat skin with the just right amount of care and balance, according to its needs at any given time. That said, during particularly extreme seasonal changes, it can be beneficial to become aware of how your skin changes and update your AEOS ritual accordingly, for example if your skin becomes more sensitised in the winter months, you may want to up your cleanser from Dew Facial Wash to Gentle Cleansing Lotion, or Gentle Cleansing Lotion to Cleansing Oil Dé Maq and reverse this process during the summer months.

Watch how-to videos on this 3-Step Sequence HERE.